Cultural Industry’s Strategic Development: Reaching International Audience by Using Virtual Reality and Augmented Reality Technologies

In the last ten years, Virtual Reality (VR) and Augmented (AR) technologies have been rapidly developed as a means to distribute digital content disseminate organizations worldwide. Cultural industry adopted these applications of strategic development in world order “internationalize” their audience. Moreover, offered opportunity reshape whole by enriching (physical digital) visitors’ experiences. Current research provides evidence about developing VR AR tools that can act internationalization facilitators when it comes cultural industry. Research was conducted during “VARSOCUL” project funded European Regional Development Fund (ERDF) part Greek National Scope Action entitled “RESEARCH-CREATE-INNOVATE”. The project’s main result are presented, alongside with developed.